Being a copywriter isn't going to prevent me from having an ebullient, kick-ass mission statement. The one I've come up with here might not be achievable; it might not make any sense whatsoever; but it's big. And bold. And it's mine, all mine. What's that? You think I'm taking this opportunity to express my long-held cynicism about these types of chest-beating corporate pronouncements? Goodness me, you have quite a cynical streak yourself.